Dashboards: The Future for Market Research

It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
Read full article
  Read Article

Dashboards: The Future for Market Research

It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
  Read Article

How to Prove Your Platform is Best for Advertising and Conversion

Starting at the end and working backward can sound counterproductive. But could that be the key to converting digital consumer engagement data?
  Read Article

How Understanding Consumer Behavior Can Enhance Your Marketing Campaign

Understanding consumer behavior when collecting data leads to data-based decisions that are more likely to produce a successful marketing campaign.
  Read Article

4 Sure-fire Ways to Present Actionable Shopper Insights to Stakeholders

You’ve completed the large market research project and gained many insights to share with your team. How do you present it effectively to each department?
  Read Article

4 Benefits to Measuring SVOD Media Consumption Behavior

It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
  Read Article

STP Marketing: Segmentation, Targeting & Position Analysis

STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
  Read Article

The Advantage of Digital Behavior When Doing Online Surveys

Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
  Read Article

Yin and Yang: How Online Shopping Experiences Influence In-Store Purchase Behavior

The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ...
  Read Article

Unearthing Data on Consumer Behavior for Ad Effectiveness with ZQ Technology

For ad sales executives, providing proof of concept and a compelling story to advertisers about any opportunity in the market requires great data.
  Read Article

How Inflation is Changing Consumer Shopping Behavior

Consumer shopping behavior is changing in ways we’ve never seen before. For brands, this means getting new and relevant views into these actions.
  Read Article

Getting In Deep: The Why’s Behind Consumer Behavior

Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach.
  Read Article

5 Common Mistakes in Product Page Design and How to Fix Them

Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP.
  Read Article

The Importance of Adaptability in Market Research

The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive.
  Read Article

Down the Shopper Rabbit Hole: How Do Customers Decide Which Toothpaste and Mouthwash to Buy?

With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
  Read Article

4 New Trends on the Horizon for Ecommerce

Shopper insights can help you stay ahead of the curve in ecommerce. Consumer research allows you to stay ahead of the consumer journey and increase ROI.
  Read Article

45 Years and Counting: How Shopper Insights Have Evolved

Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights.
  Read Article

5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
  Read Article

5 Benefits to Digital Tracking That Can Impact Your ROI

The better the customer experience you offer, the more customers—and loyal customers—you will have
  Read Article

Micro Tracking VS Macro Tracking - What's the Difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
  Read Article

When Does it Make Sense to Take Your Research to the Next Level?

Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
  Read Article

Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?

When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
  Read Article

The Importance of Tracking Customer Travel Plans

The pandemic has changed the way we look at the world and do business.
  Read Article

What is Consumer Behavior? Consumption Analysis and Research

Understanding consumer behavior has been at the forefront of marketing research for years.
  Read Article

Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
  Read Article

Using Your Customers Path to Purchase to Identify Holes in Your Marketing

How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
  Read Article

Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.
  Read Article

Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
  Read Article

Unique Insights Into How Kids Interact with Online Video Content

Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
  Read Article

The Grocery Shopper's Path to Purchase Is a Digital One

To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
  Read Article

Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
  Read Article

How SVOD Services Use Data to Make Decisions

Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television.
  Read Article

Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
  Read Article

How To Use Passive Data Tracking for Niche Markets

Sometimes the most lucrative markets are the hardest to target.
  Read Article

Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
  Read Article

Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.
  Read Article

Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
  Read Article

How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.
  Read Article

Why Your Business Needs a Limited Edition Strategy

When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.
  Read Article

3 Reasons Consumer Behavior Matters in Marketing

Do you know what’s common in all great marketing campaigns?