The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.Read full article
With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
The better the customer experience you offer, the more customers—and loyal customers—you will have
Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
Understanding consumer behavior has been at the forefront of marketing research for years.
For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
Ten years ago, the path to purchasing a vehicle was relatively automated.
Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
Sometimes the most lucrative markets are the hardest to target.
Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.