5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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The Importance of Adaptability in Market Research

The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive. 
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Down the Shopper Rabbit Hole: How Do Customers Decide Which Toothpaste and Mouthwash to Buy?

With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
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4 New Trends on the Horizon for Ecommerce

Shopper insights can help you stay ahead of the curve in ecommerce. Consumer research allows you to stay ahead of the consumer journey and increase ROI.
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5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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5 Benefits to Digital Tracking That Can Impact Your ROI

The better the customer experience you offer, the more customers—and loyal customers—you will have
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Micro Tracking VS Macro Tracking - What's the Difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
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When Does it Make Sense to Take Your Research to the Next Level?

Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
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Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?

When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
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The Importance of Tracking Customer Travel Plans

The pandemic has changed the way we look at the world and do business.
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What is Consumer Behavior? Consumption Analysis and Research

Understanding consumer behavior has been at the forefront of marketing research for years.
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Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
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STP Marketing: Segmentation, Targeting & Position Analysis

STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
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Using Your Customers Path to Purchase to Identify Holes in Your Marketing

How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
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Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.
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Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
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Unique Insights Into How Kids Interact with Online Video Content

Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
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The Grocery Shopper's Path to Purchase Is a Digital One

To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
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Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
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How SVOD Services Use Data to Make Decisions

Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television.
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Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
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How To Use Passive Data Tracking for Niche Markets

Sometimes the most lucrative markets are the hardest to target.
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Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
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Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.
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Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
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How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.
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Why Your Business Needs a Limited Edition Strategy

When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.
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3 Reasons Consumer Behavior Matters in Marketing

Do you know what’s common in all great marketing campaigns?