--- title: Luth Research Blog description: Discover the latest information on Shopper Insights, Consumer Journey and Behavior Tracking on the Luth Research blog. image: https://blog.luthresearch.com/hubfs/Thumbnail-2.jpg --- [![luth-research-logo-2](https://blog.luthresearch.com/hs-fs/hubfs/luth-research-logo-2.png?width=371&height=171&name=luth-research-logo-2.png)](https://luthresearch.com/) - [What We Do](https://luthresearch.flywheelsites.com/what-we-do) - [Customer Journey](https://luthresearch.flywheelsites.com/customer-journey) - [Audience Insights](https://luthresearch.flywheelsites.com/audience-insights) - [Shopper Insights](https://luthresearch.flywheelsites.com/shopper-insights-dashboard) - [Research Services](https://luthresearch.flywheelsites.com/research-services) - Resources - [Case Studies](https://luthresearch.com/resources/) - [Webinars](https://luthresearch.com/webinars/) - [Blog](https://blog.luthresearch.com) - [About](https://luthresearch.com/about) - [Contact](https://luthresearch.com/contact) [![twitter](https://blog.luthresearch.com/hubfs/luthresearch_images/twitter-logo.png)](https://twitter.com/luthresearch) [![linkedin](https://blog.luthresearch.com/hubfs/luthresearch_images/linkedin-logo.png)](https://www.linkedin.com/company/luth-research) - [What We Do](https://luthresearch.flywheelsites.com/what-we-do) - [Customer Journey](https://luthresearch.flywheelsites.com/customer-journey) - [Audience Insights](https://luthresearch.flywheelsites.com/audience-insights) - [Shopper Insights](https://luthresearch.flywheelsites.com/shopper-insights-dashboard) - [Research Services](https://luthresearch.flywheelsites.com/research-services) - Resources - [Case Studies](https://luthresearch.com/resources/) - [Webinars](https://luthresearch.com/webinars/) - [Blog](https://blog.luthresearch.com) - [About](https://luthresearch.com/about) - [Contact](https://luthresearch.com/contact) # Blog # [AI Didn't Replace the Patient Journey. It Added a Step.](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) Health brands have spent the last two years bracing for a single question: is AI going to replace the way people research their health? [Read full article](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) - [ALL](https://blog.luthresearch.com/all) - [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) - [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) - [AI](https://blog.luthresearch.com/topic/ai) - [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) - [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) - [Customer Data](https://blog.luthresearch.com/topic/customer-data) - [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) - [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) - [Audience Insights](https://blog.luthresearch.com/topic/audience-insights) - [GEO](https://blog.luthresearch.com/topic/geo) - [Healthcare Consumer Data](https://blog.luthresearch.com/topic/healthcare-consumer-data) - [Insider](https://blog.luthresearch.com/topic/insider) - [Path to Purchase](https://blog.luthresearch.com/topic/path-to-purchase) - [Patient Journey](https://blog.luthresearch.com/topic/patient-journey) - [Purchasing Decisions](https://blog.luthresearch.com/topic/purchasing-decisions) - [SEO](https://blog.luthresearch.com/topic/seo) [Read Article](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) ### [AI Didn't Replace the Patient Journey. It Added a Step.](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) Health brands have spent the last two years bracing for a single question: is AI going to replace the way people research their health? [Read More](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) [Read Article](https://blog.luthresearch.com/ai-learns-from-what-you-cant-control.-thats-the-problem) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) ### [AI Learns From What You Can't Control. That's the Problem.](https://blog.luthresearch.com/ai-learns-from-what-you-cant-control.-thats-the-problem) You cannot buy your way into an AI recommendation. That sentence is uncomfortable for anyone who has spent the last decade building strategy around paid... [Read More](https://blog.luthresearch.com/ai-learns-from-what-you-cant-control.-thats-the-problem) [Read Article](https://blog.luthresearch.com/the-patient-journey-starts-long-before-the-waiting-room) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [Patient Journey](https://blog.luthresearch.com/topic/patient-journey) [Healthcare Consumer Data](https://blog.luthresearch.com/topic/healthcare-consumer-data) ### [The Patient Journey Starts Long Before the Waiting Room](https://blog.luthresearch.com/the-patient-journey-starts-long-before-the-waiting-room) Healthcare marketing has historically measured what happens at the point of conversion. Those are important. But they represent the last step in a... [Read More](https://blog.luthresearch.com/the-patient-journey-starts-long-before-the-waiting-room) [Read Article](https://blog.luthresearch.com/seo-gets-you-clicked.-geo-gets-you-recommended.-theres-a-difference) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [GEO](https://blog.luthresearch.com/topic/geo) [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) [SEO](https://blog.luthresearch.com/topic/seo) ### [SEO Gets You Clicked. GEO Gets You Recommended. There's a Difference.](https://blog.luthresearch.com/seo-gets-you-clicked.-geo-gets-you-recommended.-theres-a-difference) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/seo-gets-you-clicked.-geo-gets-you-recommended.-theres-a-difference) [Read Article](https://blog.luthresearch.com/ai-agents-are-making-financial-decisions.-who-is-measuring-them) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [Audience Insights](https://blog.luthresearch.com/topic/audience-insights) [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) ### [AI Agents Are Making Financial Decisions. Who Is Measuring Them?](https://blog.luthresearch.com/ai-agents-are-making-financial-decisions.-who-is-measuring-them) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/ai-agents-are-making-financial-decisions.-who-is-measuring-them) [Read Article](https://blog.luthresearch.com/your-creative-is-only-as-good-as-where-you-put-it) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) [Audience Insights](https://blog.luthresearch.com/topic/audience-insights) ### [Your Creative Is Only as Good as Where You Put It](https://blog.luthresearch.com/your-creative-is-only-as-good-as-where-you-put-it) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/your-creative-is-only-as-good-as-where-you-put-it) [Read Article](https://blog.luthresearch.com/the-conversion-gap-where-ai-shapes-decisions-before-the-click) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Featured Blog](https://blog.luthresearch.com/topic/featured-blog) [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) [AI](https://blog.luthresearch.com/topic/ai) ### [The Conversion Gap: Where AI Shapes Decisions Before the Click](https://blog.luthresearch.com/the-conversion-gap-where-ai-shapes-decisions-before-the-click) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/the-conversion-gap-where-ai-shapes-decisions-before-the-click) [Read Article](https://blog.luthresearch.com/dashboardsthefutureofmarketresearch) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [Dashboards: The Future for Market Research](https://blog.luthresearch.com/dashboardsthefutureofmarketresearch) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/dashboardsthefutureofmarketresearch) [Read Article](https://blog.luthresearch.com/how-to-prove-your-platform-is-best-for-advertising-and-conversion) [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) ### [How to Prove Your Platform is Best for Advertising and Conversion](https://blog.luthresearch.com/how-to-prove-your-platform-is-best-for-advertising-and-conversion) Starting at the end and working backward can sound counterproductive. But could that be the key to converting digital consumer engagement data? [Read More](https://blog.luthresearch.com/how-to-prove-your-platform-is-best-for-advertising-and-conversion) [Read Article](https://blog.luthresearch.com/how-understanding-consumer-behavior-can-enhance-your-marketing-campaign) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [How Understanding Consumer Behavior Can Enhance Your Marketing Campaign](https://blog.luthresearch.com/how-understanding-consumer-behavior-can-enhance-your-marketing-campaign) Understanding consumer behavior when collecting data leads to data-based decisions that are more likely to produce a successful marketing campaign. [Read More](https://blog.luthresearch.com/how-understanding-consumer-behavior-can-enhance-your-marketing-campaign) [Read Article](https://blog.luthresearch.com/4-sure-fire-ways-to-present-actionable-shopper-insights-to-stakeholders) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [4 Sure-fire Ways to Present Actionable Shopper Insights to Stakeholders](https://blog.luthresearch.com/4-sure-fire-ways-to-present-actionable-shopper-insights-to-stakeholders) You’ve completed the large market research project and gained many insights to share with your team. How do you present it effectively to each department? [Read More](https://blog.luthresearch.com/4-sure-fire-ways-to-present-actionable-shopper-insights-to-stakeholders) [Read Article](https://blog.luthresearch.com/4-benefits-to-measuring-svod-media-consumption-behavior) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [4 Benefits to Measuring SVOD Media Consumption Behavior](https://blog.luthresearch.com/4-benefits-to-measuring-svod-media-consumption-behavior) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read More](https://blog.luthresearch.com/4-benefits-to-measuring-svod-media-consumption-behavior) [Read Article](https://blog.luthresearch.com/stp-marketing-segmentation-targeting-position-analysis) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [STP Marketing: Segmentation, Targeting & Position Analysis](https://blog.luthresearch.com/stp-marketing-segmentation-targeting-position-analysis) STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason. [Read More](https://blog.luthresearch.com/stp-marketing-segmentation-targeting-position-analysis) [Read Article](https://blog.luthresearch.com/the-advantage-of-digital-behavior-when-doing-online-surveys) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [The Advantage of Digital Behavior When Doing Online Surveys](https://blog.luthresearch.com/the-advantage-of-digital-behavior-when-doing-online-surveys) Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data. [Read More](https://blog.luthresearch.com/the-advantage-of-digital-behavior-when-doing-online-surveys) [Read Article](https://blog.luthresearch.com/how-online-shopping-experiences-influence-in-store-purchase-behavior) [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [Yin and Yang: How Online Shopping Experiences Influence In-Store Purchase Behavior](https://blog.luthresearch.com/how-online-shopping-experiences-influence-in-store-purchase-behavior) The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ... [Read More](https://blog.luthresearch.com/how-online-shopping-experiences-influence-in-store-purchase-behavior) [Read Article](https://blog.luthresearch.com/unearthing-data-on-consumer-behavior-for-ad-effectiveness-with-zq-technology) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [Unearthing Data on Consumer Behavior for Ad Effectiveness with ZQ Technology](https://blog.luthresearch.com/unearthing-data-on-consumer-behavior-for-ad-effectiveness-with-zq-technology) For ad sales executives, providing proof of concept and a compelling story to advertisers about any opportunity in the market requires great data. [Read More](https://blog.luthresearch.com/unearthing-data-on-consumer-behavior-for-ad-effectiveness-with-zq-technology) [Read Article](https://blog.luthresearch.com/how-inflation-is-changing-consumer-shopping-behavior) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [How Inflation is Changing Consumer Shopping Behavior](https://blog.luthresearch.com/how-inflation-is-changing-consumer-shopping-behavior) Consumer shopping behavior is changing in ways we’ve never seen before. For brands, this means getting new and relevant views into these actions. [Read More](https://blog.luthresearch.com/how-inflation-is-changing-consumer-shopping-behavior) [Read Article](https://blog.luthresearch.com/getting-in-deep-the-whys-behind-consumer-behavior) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [Getting In Deep: The Why’s Behind Consumer Behavior](https://blog.luthresearch.com/getting-in-deep-the-whys-behind-consumer-behavior) Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach. [Read More](https://blog.luthresearch.com/getting-in-deep-the-whys-behind-consumer-behavior) [Read Article](https://blog.luthresearch.com/common-mistakes-in-product-page-design-and-how-to-fix-them) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [5 Common Mistakes in Product Page Design and How to Fix Them](https://blog.luthresearch.com/common-mistakes-in-product-page-design-and-how-to-fix-them) Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP. [Read More](https://blog.luthresearch.com/common-mistakes-in-product-page-design-and-how-to-fix-them) [Read Article](https://blog.luthresearch.com/the-importance-of-adaptability-in-market-research) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [The Importance of Adaptability in Market Research](https://blog.luthresearch.com/the-importance-of-adaptability-in-market-research) The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive. [Read More](https://blog.luthresearch.com/the-importance-of-adaptability-in-market-research) [Read Article](https://blog.luthresearch.com/down-the-shopper-rabbit-hole-how-do-customers-decide-which-toothpaste-and-mouthwash-to-buy) [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Down the Shopper Rabbit Hole: How Do Customers Decide Which Toothpaste and Mouthwash to Buy?](https://blog.luthresearch.com/down-the-shopper-rabbit-hole-how-do-customers-decide-which-toothpaste-and-mouthwash-to-buy) With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy? [Read More](https://blog.luthresearch.com/down-the-shopper-rabbit-hole-how-do-customers-decide-which-toothpaste-and-mouthwash-to-buy) [Read Article](https://blog.luthresearch.com/new-trends-on-the-horizon-for-ecommerce) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [4 New Trends on the Horizon for Ecommerce](https://blog.luthresearch.com/new-trends-on-the-horizon-for-ecommerce) Shopper insights can help you stay ahead of the curve in ecommerce. Consumer research allows you to stay ahead of the consumer journey and increase ROI. [Read More](https://blog.luthresearch.com/new-trends-on-the-horizon-for-ecommerce) [Read Article](https://blog.luthresearch.com/45-years-and-counting-how-shopper-insights-have-evolved) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [45 Years and Counting: How Shopper Insights Have Evolved](https://blog.luthresearch.com/45-years-and-counting-how-shopper-insights-have-evolved) Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights. [Read More](https://blog.luthresearch.com/45-years-and-counting-how-shopper-insights-have-evolved) [Read Article](https://blog.luthresearch.com/ways-the-shopper-journey-is-changing) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [5 Ways the Shopper Journey is Changing](https://blog.luthresearch.com/ways-the-shopper-journey-is-changing) The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022. [Read More](https://blog.luthresearch.com/ways-the-shopper-journey-is-changing) [Read Article](https://blog.luthresearch.com/5-benefits-to-digital-tracking-that-can-impact-your-roi) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [5 Benefits to Digital Tracking That Can Impact Your ROI](https://blog.luthresearch.com/5-benefits-to-digital-tracking-that-can-impact-your-roi) The better the customer experience you offer, the more customers—and loyal customers—you will have [Read More](https://blog.luthresearch.com/5-benefits-to-digital-tracking-that-can-impact-your-roi) [Read Article](https://blog.luthresearch.com/micro-tracking-vs-macro-tracking-whats-the-difference) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [Micro Tracking VS Macro Tracking - What's the Difference?](https://blog.luthresearch.com/micro-tracking-vs-macro-tracking-whats-the-difference) Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ... [Read More](https://blog.luthresearch.com/micro-tracking-vs-macro-tracking-whats-the-difference) [Read Article](https://blog.luthresearch.com/digital-behavior-tracking-when-does-it-make-sense-to-take-your-research-to-the-next-level) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [When Does it Make Sense to Take Your Research to the Next Level?](https://blog.luthresearch.com/digital-behavior-tracking-when-does-it-make-sense-to-take-your-research-to-the-next-level) Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change? [Read More](https://blog.luthresearch.com/digital-behavior-tracking-when-does-it-make-sense-to-take-your-research-to-the-next-level) [Read Article](https://blog.luthresearch.com/paid-advertising-vs.-organic-marketing-which-has-greater-influence-over-consumer-behaviors) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?](https://blog.luthresearch.com/paid-advertising-vs.-organic-marketing-which-has-greater-influence-over-consumer-behaviors) When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing. [Read More](https://blog.luthresearch.com/paid-advertising-vs.-organic-marketing-which-has-greater-influence-over-consumer-behaviors) [Read Article](https://blog.luthresearch.com/the-importance-of-tracking-customer-travel-plans) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [The Importance of Tracking Customer Travel Plans](https://blog.luthresearch.com/the-importance-of-tracking-customer-travel-plans) The pandemic has changed the way we look at the world and do business. [Read More](https://blog.luthresearch.com/the-importance-of-tracking-customer-travel-plans) [Read Article](https://blog.luthresearch.com/what-is-consumer-behavior-consumption-analysis-and-research) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [What is Consumer Behavior? Consumption Analysis and Research](https://blog.luthresearch.com/what-is-consumer-behavior-consumption-analysis-and-research) Understanding consumer behavior has been at the forefront of marketing research for years. [Read More](https://blog.luthresearch.com/what-is-consumer-behavior-consumption-analysis-and-research) [Read Article](https://blog.luthresearch.com/holiday-sales-analyzing-the-retail-shopping-seasons) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Holiday Sales: Analyzing the Retail Shopping Seasons](https://blog.luthresearch.com/holiday-sales-analyzing-the-retail-shopping-seasons) For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year. [Read More](https://blog.luthresearch.com/holiday-sales-analyzing-the-retail-shopping-seasons) [Read Article](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [Using Your Customers Path to Purchase to Identify Holes in Your Marketing](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy. [Read More](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) [Read Article](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [Auto Correct: The Market of Car-Buying is Changing](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) Ten years ago, the path to purchasing a vehicle was relatively automated. [Read More](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) [Read Article](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Will Niche SVOD Services Ever Stand a Chance?](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin. [Read More](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) [Read Article](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [Unique Insights Into How Kids Interact with Online Video Content](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ... [Read More](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) [Read Article](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [The Grocery Shopper's Path to Purchase Is a Digital One](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers. [Read More](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) [Read Article](https://blog.luthresearch.com/results-of-our-youtube-study-what-is-your-target-consumer-watching) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Results of Our YouTube Study: What Is Your Target Consumer Watching?](https://blog.luthresearch.com/results-of-our-youtube-study-what-is-your-target-consumer-watching) When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy. 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[Read More](https://blog.luthresearch.com/fitness-testimony-who-uses-fitness-apps-and-do-they-work) [Read Article](https://blog.luthresearch.com/is-your-retail-business-collecting-this-data) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [Is Your Retail Business Collecting this Data?](https://blog.luthresearch.com/is-your-retail-business-collecting-this-data) If you’re in the business of retail, you should also be in the business of data collection. [Read More](https://blog.luthresearch.com/is-your-retail-business-collecting-this-data) [Read Article](https://blog.luthresearch.com/retailers-are-you-tracking-the-right-data-for-your-brand) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Customer Data](https://blog.luthresearch.com/topic/customer-data) ### [Retailers: Are You Tracking the Right Data for Your Brand?](https://blog.luthresearch.com/retailers-are-you-tracking-the-right-data-for-your-brand) Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ... 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[Read More](https://blog.luthresearch.com/how-social-media-influences-purchasing-decisions) [Read Article](https://blog.luthresearch.com/why-your-business-needs-a-limited-edition-strategy) [Insider](https://blog.luthresearch.com/topic/insider) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Why Your Business Needs a Limited Edition Strategy](https://blog.luthresearch.com/why-your-business-needs-a-limited-edition-strategy) When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item. [Read More](https://blog.luthresearch.com/why-your-business-needs-a-limited-edition-strategy) [Read Article](https://blog.luthresearch.com/3-reasons-consumer-behavior-matters-in-marketing) [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [3 Reasons Consumer Behavior Matters in Marketing](https://blog.luthresearch.com/3-reasons-consumer-behavior-matters-in-marketing) Do you know what’s common in all great marketing campaigns? 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