The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.Read full article
Starting at the end and working backward can sound counterproductive. But could that be the key to converting digital consumer engagement data?
Understanding consumer behavior when collecting data leads to data-based decisions that are more likely to produce a successful marketing campaign.
You’ve completed the large market research project and gained many insights to share with your team. How do you present it effectively to each department?
It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ...
For ad sales executives, providing proof of concept and a compelling story to advertisers about any opportunity in the market requires great data.
Consumer shopping behavior is changing in ways we’ve never seen before. For brands, this means getting new and relevant views into these actions.
Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach.
Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP.
With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights.
The better the customer experience you offer, the more customers—and loyal customers—you will have
Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
Understanding consumer behavior has been at the forefront of marketing research for years.
For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
Ten years ago, the path to purchasing a vehicle was relatively automated.
Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
Sometimes the most lucrative markets are the hardest to target.
Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.