Dashboards: The Future for Market Research

It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
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45 Years and Counting: How Shopper Insights Have Evolved

Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights.
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The Importance of Tracking Customer Travel Plans

The pandemic has changed the way we look at the world and do business.
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Using Your Customers Path to Purchase to Identify Holes in Your Marketing

How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
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Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.
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The Grocery Shopper's Path to Purchase Is a Digital One

To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
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Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
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How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.