5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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The Advantage of Digital Behavior When Doing Online Surveys

Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
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Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.
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Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...