The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
For ad sales executives, providing proof of concept and a compelling story to advertisers about any opportunity in the market requires great data.
If you’re in the business of retail, you should also be in the business of data collection.
Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...