5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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The Advantage of Digital Behavior When Doing Online Surveys

Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
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Yin and Yang: How Online Shopping Experiences Influence In-Store Purchase Behavior

The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ...
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Getting In Deep: The Why’s Behind Consumer Behavior

Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach.
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5 Benefits to Digital Tracking That Can Impact Your ROI

The better the customer experience you offer, the more customers—and loyal customers—you will have
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Micro Tracking VS Macro Tracking - What's the Difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
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When Does it Make Sense to Take Your Research to the Next Level?

Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
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Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?

When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
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What is Consumer Behavior? Consumption Analysis and Research

Understanding consumer behavior has been at the forefront of marketing research for years.
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Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
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Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.