5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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5 Benefits to Digital Tracking That Can Impact Your ROI

The better the customer experience you offer, the more customers—and loyal customers—you will have
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Micro Tracking VS Macro Tracking - What's the Difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...
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When Does it Make Sense to Take Your Research to the Next Level?

Don’t fall into this trap: You’re a successful business, and in your mind, you feel whatever you’re doing is working, so why change?
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Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?

When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
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What is Consumer Behavior? Consumption Analysis and Research

Understanding consumer behavior has been at the forefront of marketing research for years.
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Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
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Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.
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Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
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Unique Insights Into How Kids Interact with Online Video Content

Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
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Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.