Shopper Insights, Featured Blog, Customer Data

  |   6 Min Read

Dashboards: The Future for Market Research

Market research is an essential aspect of any business strategy, as it provides insights into customer behavior, preferences, and needs. However, traditional market research methods are often time-consuming and expensive, making it difficult for businesses to keep up with the fast-paced nature of the market. This is where the always-on dashboard by Luth Research comes in, providing businesses with continuous access to real-time data on consumer behavior.


The always-on dashboard is a powerful tool for market research as it allows businesses to monitor every interaction and unlock unique insights that power real-time data-driven decision-making. With features such as competitive intelligence, advertising effectiveness, path to purchase, and customer experience, businesses can quickly turn millions of data points into actionable insights using a no-code, point-and-click platform.


One of the key benefits of the always-on dashboard is its ability to provide businesses with competitive intelligence. In today's fast-paced market, businesses need to stay ahead of the competition to succeed. The always-on dashboard allows businesses to gain real-time insights on their competitive landscape and understand where and how to attract new customers. By understanding customer loyalty and overlap, how consumers search and buy in their category, and how competitors engage with consumers, businesses can make informed decisions that give them a competitive edge.


Another essential benefit of the always-on dashboard is its ability to help businesses understand the path to purchase. By examining macro and micro touchpoints that consumers encounter during their purchase journey, businesses can gain a deeper understanding of shifting shopping behaviors. This information allows businesses to analyze the ways in which consumers interact with their digital and physical properties while shopping to gain insights into their behaviors. By having a 360 omnichannel view of the consumer, businesses can improve customer engagement and conversion and understand channel influence.


Dashboards can also be a powerful tool for measuring advertising effectiveness. By analyzing changes in behavioral and perception metrics, businesses can gauge the impact of social media advertising. This feature allows businesses to track the level of engagement with their brand and category following exposure to ads, providing insights into both upper and lower funnel metrics. Additionally, businesses can understand the validation of targeting accuracy and fidelity of a buy.


Finally, this specific dashboard helps businesses collect and examine signals that provide insights into their target audience's preferences and behaviors. By engaging with customers who interact with their digital and physical properties, businesses can uncover valuable information about loyalty, switching behavior, and other factors relevant to their category. This information allows businesses to identify digital and in-person experience gaps, track all metrics against key customer segments, and understand how to engage with their customers.


Our always-on dashboard is a powerful tool for businesses looking to gain a competitive edge by understanding consumer behavior in real-time. With access to 10+ billion touchpoints captured each year, 360-degree continuous digital and in-person tracking, and 24/7 real-time tracking, businesses can make data-driven decisions that help them stay ahead of the curve. The always-on dashboard by Luth Research is an excellent example of how technology can improve market research and provide businesses with the necessary insights to succeed in today's fast-paced market.


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