5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
Read full article
  Read Article

STP Marketing: Segmentation, Targeting & Position Analysis

STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
  Read Article

How Inflation is Changing Consumer Shopping Behavior

Consumer shopping behavior is changing in ways we’ve never seen before. For brands, this means getting new and relevant views into these actions.
  Read Article

5 Common Mistakes in Product Page Design and How to Fix Them

Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP.
  Read Article

The Importance of Adaptability in Market Research

The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive. 
  Read Article

Down the Shopper Rabbit Hole: How Do Customers Decide Which Toothpaste and Mouthwash to Buy?

With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
  Read Article

4 New Trends on the Horizon for Ecommerce

Shopper insights can help you stay ahead of the curve in ecommerce. Consumer research allows you to stay ahead of the consumer journey and increase ROI.
  Read Article

45 Years and Counting: How Shopper Insights Have Evolved

Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights.
  Read Article

5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
  Read Article

Paid VS. Organic: Which Has Greater Influence Over Consumer Behaviors?

When creating an online presence and building brand awareness online, the two avenues you can choose from are paid advertising and organic marketing.
  Read Article

The Importance of Tracking Customer Travel Plans

The pandemic has changed the way we look at the world and do business.