5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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What is Consumer Behavior? Consumption Analysis and Research

Understanding consumer behavior has been at the forefront of marketing research for years.
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Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
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Using Your Customers Path to Purchase to Identify Holes in Your Marketing

How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy.
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Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
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The Grocery Shopper's Path to Purchase Is a Digital One

To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
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Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
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How SVOD Services Use Data to Make Decisions

Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television.
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Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
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Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
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Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.