5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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How Understanding Consumer Behavior Can Enhance Your Marketing Campaign

Understanding consumer behavior when collecting data leads to data-based decisions that are more likely to produce a successful marketing campaign.
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4 Sure-fire Ways to Present Actionable Shopper Insights to Stakeholders

You’ve completed the large market research project and gained many insights to share with your team. How do you present it effectively to each department?
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STP Marketing: Segmentation, Targeting & Position Analysis

STP marketing is one of the most popular strategic marketing modules used by businesses today, and for good reason.
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The Advantage of Digital Behavior When Doing Online Surveys

Researchers have been sampling and analyzing digital behavior information since the inception of market research. The trouble is collecting accurate data.
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Yin and Yang: How Online Shopping Experiences Influence In-Store Purchase Behavior

The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ...
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Unearthing Data on Consumer Behavior for Ad Effectiveness with ZQ Technology

For ad sales executives, providing proof of concept and a compelling story to advertisers about any opportunity in the market requires great data.
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How Inflation is Changing Consumer Shopping Behavior

Consumer shopping behavior is changing in ways we’ve never seen before. For brands, this means getting new and relevant views into these actions.
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Getting In Deep: The Why’s Behind Consumer Behavior

Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach.
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5 Common Mistakes in Product Page Design and How to Fix Them

Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP.
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The Importance of Adaptability in Market Research

The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive.