5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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Yin and Yang: How Online Shopping Experiences Influence In-Store Purchase Behavior

The customer journey is more complex than ever. With more online and in-store options, it's essential to understand the power of influence on purchasing ...
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Getting In Deep: The Why’s Behind Consumer Behavior

Behavior tracking is essential when growing eCommerce. Knowing the why behind consumer behavior allows for a tailored shopping approach.
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5 Common Mistakes in Product Page Design and How to Fix Them

Learn how to avoid these top mistakes when designing a product page. Use shopper insights to understand consumer behavior to optimize PDP.
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The Importance of Adaptability in Market Research

The rapid changes to the consumer journey have affected market research. Businesses need to adapt, innovate, and stay creative to remain competitive. 
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Down the Shopper Rabbit Hole: How Do Customers Decide Which Toothpaste and Mouthwash to Buy?

With so many choices available choosing between brands can seem like going down the rabbit hole for customers. So how do shoppers decide what to buy?
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4 New Trends on the Horizon for Ecommerce

Shopper insights can help you stay ahead of the curve in ecommerce. Consumer research allows you to stay ahead of the consumer journey and increase ROI.
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45 Years and Counting: How Shopper Insights Have Evolved

Founder of Luth Research, Roseanne Luth, shares the changes she has seen over the last 45 years in business and how it has affected shopper insights.
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5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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5 Benefits to Digital Tracking That Can Impact Your ROI

The better the customer experience you offer, the more customers—and loyal customers—you will have
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Micro Tracking VS Macro Tracking - What's the Difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you understand their behaviors and guides your marketing strategies by ...