5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
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Unique Insights Into How Kids Interact with Online Video Content

Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
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The Grocery Shopper's Path to Purchase Is a Digital One

To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers.
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Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
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How SVOD Services Use Data to Make Decisions

Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television.
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Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
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How To Use Passive Data Tracking for Niche Markets

Sometimes the most lucrative markets are the hardest to target.
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Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
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Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.
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Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...