5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.
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Why Your Business Needs a Limited Edition Strategy

When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.
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3 Reasons Consumer Behavior Matters in Marketing

Do you know what’s common in all great marketing campaigns?