Dashboards: The Future for Market Research

It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ...
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How SVOD Services Use Data to Make Decisions

Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television.
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Our Insights: Online Travel Review Sites

Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined.
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How To Use Passive Data Tracking for Niche Markets

Sometimes the most lucrative markets are the hardest to target.
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Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
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Is Your Retail Business Collecting this Data?

If you’re in the business of retail, you should also be in the business of data collection.
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Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
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How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.
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Why Your Business Needs a Limited Edition Strategy

When it comes to basic economics, everyone knows that scarcity can lead to an increase in demand and a greater sense of value for an item.
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3 Reasons Consumer Behavior Matters in Marketing

Do you know what’s common in all great marketing campaigns?