5 Ways the Shopper Journey is Changing

The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
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Holiday Sales: Analyzing the Retail Shopping Seasons

For many businesses, the holiday season is the most critical part of the year for sales, and can set the tone for the entire year.
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Auto Correct: The Market of Car-Buying is Changing

Ten years ago, the path to purchasing a vehicle was relatively automated.
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Will Niche SVOD Services Ever Stand a Chance?

Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin.
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Unique Insights Into How Kids Interact with Online Video Content

Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ...
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Results of Our YouTube Study: What Is Your Target Consumer Watching?

When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy.
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How To Use Passive Data Tracking for Niche Markets

Sometimes the most lucrative markets are the hardest to target.
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Fitness Testimony: Who Uses Fitness Apps and Do They Work?

Fitness apps allow users to set personal health goals and automatically track progress toward those goals.
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Retailers: Are You Tracking the Right Data for Your Brand?

Retailers have been tracking customer data ever since the first dry goods store owner jotted down customers’ purchases in a leather-bound ledger with a ...
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How Social Media Influences Purchasing Decisions

The customer journey contains a variety of purchasing influencers like product and service reviews, targeted ads, and of course, social media.