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title: Luth Research's Becky Wu publishes article for Marketing News
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# Luth Research's Becky Wu publishes article for Marketing News

[Written by Luth Research](https://blog.luthresearch.com/new/author/luth-research)

Becky Wu, Ph.D. Luth Research's SVP Research talks about why it is time for marketers and brands to be thinking omni-channel and how ZQ Intelligence™ can help develop the right type of marketing practices based on empirical data to deliver on that goal.

[Read Article](https://ama.org/resources/Best-Practices/Pages/Cross-Platform-Digital-Life-.aspx)

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