--- title: Luth Research Blog | Luth Research (4) description: Discover the latest information on Shopper Insights, Consumer Journey and Behavior Tracking on the Luth Research blog. (4) image: https://blog.luthresearch.com/hubfs/Thumbnail-2.jpg --- [![luth-research-logo-2](https://blog.luthresearch.com/hs-fs/hubfs/luth-research-logo-2.png?width=371&height=171&name=luth-research-logo-2.png)](https://luthresearch.com/) - [What We Do](https://luthresearch.flywheelsites.com/what-we-do) - [Customer Journey](https://luthresearch.flywheelsites.com/customer-journey) - [Audience Insights](https://luthresearch.flywheelsites.com/audience-insights) - [Shopper Insights](https://luthresearch.flywheelsites.com/shopper-insights-dashboard) - [Research Services](https://luthresearch.flywheelsites.com/research-services) - Resources - [Case Studies](https://luthresearch.com/resources/) - [Webinars](https://luthresearch.com/webinars/) - [Blog](https://blog.luthresearch.com) - [About](https://luthresearch.com/about) - [Contact](https://luthresearch.com/contact) [![twitter](https://blog.luthresearch.com/hubfs/luthresearch_images/twitter-logo.png)](https://twitter.com/luthresearch) [![linkedin](https://blog.luthresearch.com/hubfs/luthresearch_images/linkedin-logo.png)](https://www.linkedin.com/company/luth-research) - [What We Do](https://luthresearch.flywheelsites.com/what-we-do) - [Customer Journey](https://luthresearch.flywheelsites.com/customer-journey) - [Audience Insights](https://luthresearch.flywheelsites.com/audience-insights) - [Shopper Insights](https://luthresearch.flywheelsites.com/shopper-insights-dashboard) - [Research Services](https://luthresearch.flywheelsites.com/research-services) - Resources - [Case Studies](https://luthresearch.com/resources/) - [Webinars](https://luthresearch.com/webinars/) - [Blog](https://blog.luthresearch.com) - [About](https://luthresearch.com/about) - [Contact](https://luthresearch.com/contact) # Blog # [AI Didn't Replace the Patient Journey. It Added a Step.](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) It is imperative that you have the right audience insights to ensure your content is getting in front of the right people, on the right platform, at the right ... [Read full article](https://blog.luthresearch.com/ai-didnt-replace-the-patient-journey.-it-added-a-step) - [ALL](https://blog.luthresearch.com/all) - [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) - [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) - [AI](https://blog.luthresearch.com/topic/ai) - [Behavioral Data](https://blog.luthresearch.com/topic/behavioral-data) - [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) - [Customer Data](https://blog.luthresearch.com/topic/customer-data) - [Agentic Commerce](https://blog.luthresearch.com/topic/agentic-commerce) - [Customer Journey](https://blog.luthresearch.com/topic/customer-journey) - [Audience Insights](https://blog.luthresearch.com/topic/audience-insights) - [GEO](https://blog.luthresearch.com/topic/geo) - [Healthcare Consumer Data](https://blog.luthresearch.com/topic/healthcare-consumer-data) - [Insider](https://blog.luthresearch.com/topic/insider) - [Path to Purchase](https://blog.luthresearch.com/topic/path-to-purchase) - [Patient Journey](https://blog.luthresearch.com/topic/patient-journey) - [Purchasing Decisions](https://blog.luthresearch.com/topic/purchasing-decisions) - [SEO](https://blog.luthresearch.com/topic/seo) ## Luth Research ## Recent Posts [  Read Article](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [Using Your Customers Path to Purchase to Identify Holes in Your Marketing](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) How to use the customer journey to identify holes in your marketing — and provide a foundation for a strong marketing strategy. [Read More](https://blog.luthresearch.com/using-your-customers-path-to-purchase-to-identify-holes-in-your-marketing) [  Read Article](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [Auto Correct: The Market of Car-Buying is Changing](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) Ten years ago, the path to purchasing a vehicle was relatively automated. [Read More](https://blog.luthresearch.com/auto-correct-the-market-of-car-buying-is-changing) [  Read Article](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Will Niche SVOD Services Ever Stand a Chance?](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) Netflix sounded the death knell for video rental retailers. Hulu and Amazon joined in and drove the nails into the coffin. [Read More](https://blog.luthresearch.com/will-niche-svod-services-ever-stand-a-chance) [  Read Article](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [Unique Insights Into How Kids Interact with Online Video Content](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) Online videos are increasingly used to influence and teach young children. This brings both opportunities and challenges to the organizations seeking the ... [Read More](https://blog.luthresearch.com/unique-insights-into-how-kids-interact-with-online-video-content) [  Read Article](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [The Grocery Shopper's Path to Purchase Is a Digital One](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) To better understand the shopper and situate marketing efforts into the most effective configuration, we must understand the incentives that drive consumers. [Read More](https://blog.luthresearch.com/the-grocery-shoppers-path-to-purchase-is-a-digital-one) [  Read Article](https://blog.luthresearch.com/results-of-our-youtube-study-what-is-your-target-consumer-watching) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Results of Our YouTube Study: What Is Your Target Consumer Watching?](https://blog.luthresearch.com/results-of-our-youtube-study-what-is-your-target-consumer-watching) When developing ads for YouTube, knowing what types of videos your target market enjoy can help you to develop your ad strategy. [Read More](https://blog.luthresearch.com/results-of-our-youtube-study-what-is-your-target-consumer-watching) [  Read Article](https://blog.luthresearch.com/how-svod-services-use-data-to-make-decisions) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [How SVOD Services Use Data to Make Decisions](https://blog.luthresearch.com/how-svod-services-use-data-to-make-decisions) Arising as a wonderful marriage of convenience and choice, subscription video on demand (SVOD) services have broken the monopoly once held by television. [Read More](https://blog.luthresearch.com/how-svod-services-use-data-to-make-decisions) [  Read Article](https://blog.luthresearch.com/our-insights-online-travel-review-sites) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) [Buyer Journey](https://blog.luthresearch.com/topic/buyer-journey) ### [Our Insights: Online Travel Review Sites](https://blog.luthresearch.com/our-insights-online-travel-review-sites) Travel review sites often become the arenas where hotels, restaurants and other hospitality businesses are made and ruined. [Read More](https://blog.luthresearch.com/our-insights-online-travel-review-sites) [  Read Article](https://blog.luthresearch.com/how-to-use-passive-data-tracking-for-niche-markets) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) ### [How To Use Passive Data Tracking for Niche Markets](https://blog.luthresearch.com/how-to-use-passive-data-tracking-for-niche-markets) Sometimes the most lucrative markets are the hardest to target. [Read More](https://blog.luthresearch.com/how-to-use-passive-data-tracking-for-niche-markets) [  Read Article](https://blog.luthresearch.com/fitness-testimony-who-uses-fitness-apps-and-do-they-work) [Behavior Tracking](https://blog.luthresearch.com/topic/behavior-tracking) [Shopper Insights](https://blog.luthresearch.com/topic/shopper-insights) ### [Fitness Testimony: Who Uses Fitness Apps and Do They Work?](https://blog.luthresearch.com/fitness-testimony-who-uses-fitness-apps-and-do-they-work) Fitness apps allow users to set personal health goals and automatically track progress toward those goals. 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